CULTURE x STRATEGY = IMPACT

BIO

Juhu Thukral is Founder and Principal of Apsara Projects, a boutique social impact consultancy. She is a social justice lawyer and founder of social impact ventures focused on rights and opportunity for women and girls, LGBTQ+ people, and Black/Brown/Asian/immigrant communities.

Juhu is a change agent. She is an advocacy, communications, and organizational transformation expert who helps social impact leaders and organizations strengthen their vision and values as they build resilience and navigate change.

Juhu has been a founder and on executive leadership teams for social impact organizations with both domestic and global focus, including: The Opportunity Agenda; Narrative Initiative; Sex Workers Project at the Urban Justice Center; NY Anti-Trafficking Network; and the NYC Women’s Salon. She began her career at NARAL Pro-Choice Texas and with legal Fellowships at Equal Rights Advocates and the Center for Reproductive Rights.

AWARDS & RECOGNITION

  • 21 Leaders for the 21st Century/Women’s eNews

  • Re:Gender Trailblazer

  • NAPAWF Everyday Shero

  • Elaine Osborne Jacobson Award for Women in Healthcare Law

  • Inaugural Speaker for the Anita Hill Lecture Series

IMPACT

  • Guiding organizations as they navigate change and establish thriving culture during restructuring, rapid growth, leadership transitions, and the environment changing in new directions

  • Advising organizations and philanthropic ventures on organizational identity and branding, communications, strategic direction, and metrics as they launch new initiatives

  • Facilitating organizations and philanthropic ventures through times of crisis, including re-setting organizational culture and managing optics

  • Changing public opinion, cultural mindsets, and support for policy change on racial justice and gender equity issues

  • Designing new values-based brand frameworks and training thousands of racial justice and gender equity leaders on how to talk about race, gender, and social justice

APSARA PROJECTS

Apsara Projects is a boutique social impact consultancy where culture meets strategy to make impact. We use a unique three-prong approach combining change management, communications strategy, and building an Equity Mindset to guide our clients. We partner with them to strengthen their vision and values as they build resilience and navigate change.