CULTURE + STRATEGY = IMPACT
Apsara Projects is a boutique social impact consultancy where culture meets strategy to make impact. We use a unique three-prong approach combining change management, communications strategy, and building an Equity Mindset to guide our clients. We partner with them to strengthen their vision and values as they build resilience and navigate change.
We work with advocacy groups, philanthropic ventures, founders/entrepreneurs, and business leaders. Our clients are excited to take risks, create change they can stand behind, and lean into strong organizational culture. We help them drive the change they’re seeking to make in the world.
OUR APPROACH
We live in fast-changing times of both turmoil and opportunity. These periods of intense change require a concentrated focus and investment on strategic realignment, culture, and innovation.
To that end, Apsara Projects and our clients are laying the foundation for the next 50 years of making strategic impact in the world.
Our team provides a holistic and integrated approach of change management, communications strategy, and building an Equity Mindset to ensure our clients are defining their organizational identity, innovating on internal organizational culture, and driving the external change they’re seeking to make.
Change is our framework and our entry point.
We guide leaders to navigate major inflection points:
Design Organizational Identity
Rapidly Grow/Scale Impact or Restructure/Reorganize
Change in Leadership/Reshape Legacy Institutions
Improve on Governance and Culture as Your Environment Transforms in New Directions
Launch a New Initiative
HOW WE PARTNER WITH YOU
We help you work differently and more effectively in a way that inspires your stakeholders and invites new supporters.
Our team leverages our advocacy/strategy skills, emotional intelligence, social impact expertise, and organizational leadership experience to facilitate, guide, advise your leadership and teams as you work your way through change management, communications strategy, and building an Equity Mindset.
You know what’s true and what you need. We co-design projects with clients to amplify your in-house expertise and collaborate to guide you through an immersive and adaptive experience.
As you navigate change, we’ll be right by your side to:
Facilitate, Guide, and Offer Strategic Advice
Act as a Reflector, Diagnose, and Problem-Solve
Design and Guide Change Strategy
Coach Leadership and Teams [via Workshops, Team Meetings, and One-on-One Sessions]
Build Trust with Organizational Stakeholders and New Supporters
WHAT APSARA PROJECTS DOES
CHANGE MANAGEMENT
Launching New Initiatives + Shifts in Mission
Restructuring + Scaling Growth
Strategic Planning + Leadership Development + Scenario Planning
COMMUNICATIONS STRATEGY
Org Identity + Naming + Brand Strategy
Crisis Communications + Optics Management
Narrative/Messaging Frameworks + Research/Translation
BUILDING AN EQUITY MINDSET
Building Equity Mindset as an Organizational Muscle
Designing/Building Communications Teams
Crisis Management + Optics + Leadership Development
WHO WE HAVE WORKED WITH
THE STORY BEHIND THE NAME
As an Indian-American woman from an immigrant family, I grew up loving Hindu mythology and legends. And I am constantly drawn to the ocean. So I’ve always been fascinated by the celestial and water nymphs of Hindu tradition, known as Apsaras. Apsaras are critical players in so many of our cultural stories. And yet they are held at the edges, never given their proper focus or credit at the center. Apsara Projects is a space where we always elevate the voices of women, and where Apsara projects her own voice.
Join us!
WORK WITH US
“I had the privilege of working with Juhu as she led Justice in Motion to establish strategic communications priorities around thought leadership and a narrative strategy program at a key moment in our organization's development. As we delved deeper into a multi-year plan, Juhu helped us understand our goals in establishing narrative frameworks and pillars that expressed our core values and vision. Her way of working allowed us to pivot from engaging in communications in a transactional way to aligning our organizational communications with our programmatic impact. Juhu mentored me, and our development and program staff, on best practices of incorporating strategic communications into daily aspects of our work.”
Yadira Huerta, Justice in Motion