• Social Impact Founder

  • Equity + Leadership Advisor

  • Lawyer + Communications Strategist

CULTURE + STRATEGY = IMPACT

Juhu Thukral is Founder and Principal of Apsara Projects, a boutique social impact consultancy. She is a social justice lawyer and founder of social impact ventures focused on rights and opportunity for women and girls, LGBTQ+ people, and Black/Brown/Asian and immigrant communities.

APSARA PROJECTS

Apsara Projects is a boutique social impact consultancy where culture meets strategy to make impact. We use a unique three-prong approach combining change management, communications strategy, and building an Equity Mindset to guide our clients. We partner with them to strengthen their vision and values as they build resilience and navigate change.

WHAT APSARA PROJECTS DOES

CHANGE MANAGEMENT

  • Launching New Initiatives + Shifts in Mission

  • Restructuring + Scaling Growth

  • Strategic Planning + Leadership Development + Scenario Planning

COMMUNICATIONS STRATEGY

  • Org Identity + Naming + Brand Strategy

  • Crisis Communications + Optics Management

  • Narrative/Messaging Frameworks + Research/Translation

BUILDING AN EQUITY MINDSET

  • Building Equity Mindset as an Organizational Muscle

  • Designing/Building Communications Teams

  • Crisis Management + Optics + Leadership Development

WHO WE HAVE WORKED WITH

“I had the privilege of working with Juhu as she led Justice in Motion to establish strategic communications priorities around thought leadership and a narrative strategy program at a key moment in our organization's development. As we delved deeper into a multi-year plan, Juhu helped us understand our goals in establishing narrative frameworks and pillars that expressed our core values and vision. Her way of working allowed us to pivot from engaging in communications in a transactional way to aligning our organizational communications with our programmatic impact. Juhu mentored me, and our development and program staff, on best practices of incorporating strategic communications into daily aspects of our work.”

Yadira Huerta, Justice in Motion